The Differences Between Link Builders and SEO Experts
The best search engine optimization expert is someone who knows all about the various sustainable search engine optimization techniques that can promote the ranking of a website is a safe and responsible fashion. The best search engine optimization tools are keyword analysis and traffic analysis tools. Everything else should be viewed and approached with healthy doses of skepticism and caution as it was the use of too many tools that nearly took down the majority of the SEO industry just a few years ago.
The difference between a link builder and an SEO expert is the approach to the situation. A link builder is going to be looking for the greatest amount of volume in the least amount of time because this will reduce their costs while upping their profits.
They’re not going to be worried about something like their clients being penalized because of their actions, they take payments on a per-project basis and can quickly disappear if need be. An SEO expert on the other hand is someone who could be known as the best search engine optimization consultant because they know what they’re doing and how to do it right. They know that speed and quantity are all well and good, but too much of that thinking can get a website into trouble and that’s not what they’re about. Instead they offer the best search engine optimization service they can and do their best to build links in an ethical and responsible manner.
This might seem like something you would rather avoid because it is going to cost more and take longer, but you’ll also need to ask yourself which is more important to you: speed and quantity with the possibility of a penalty for a lower price or quality that will promote your website for a long time to come that is built using sustainable techniques? We’ll give you a hint, Google hates the first option and loves the second one! If you get most of your traffic from Google like most of the web you’ll need to pay attention to what Google considers good and what it penalizes so you can steer clear of the latter.
A true search engine optimization expert consultant will know the difference and be able to guide you down the right path. A link builder is not likely to even want to bother as anything that is not earning them money is of no interest to them.